We strategically employ our core strengths to build brand equity and identity, with help of our BTl Marketing and BTL Activation Services.
We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits of your product.
Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognizable and superior in quality and reliability. This form of marketing as well as the Fulcrum approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.
Planning =======> Activation =======> Reporting
Brand Activation
BTL Marketing
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
BTL Agency
BTL Activities
Product Launches
Product Sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising
